For example, Twitter user posted a Who Would Win? joke about the outage, gaining over 180 retweets and 3,500 likes (shown below, left). This led to a surge of memes about how Chipotle had broken Roblox. Online ReactionsĪs the outage happened shortly after the Chipotle partnership launched, many users assumed the partnership had caused the outage. The result was that most services at Roblox were unable to effectively communicate and deploy.

Rather the failure was caused by the growth in the number of servers in our datacenters. This was not due to any peak in external traffic or any particular experience. A core system in our infrastructure became overwhelmed, prompted by a subtle bug in our backend service communications while under heavy load.

This was an especially difficult outage in that it involved a combination of several factors. On October 31st, Roblox CEO David Bascuki posted a letter to the community apologizing for the outage and alerting users the developers had fixed the problems that caused it (transcript seen below). Instead of taking users to the home page on Roblox, the site showed a message notifying users that the site was under maintenance (shown below, right). They also said the outage was 'not related to any specific experiences or partnerships on the platform,' indicating the Chipotle partnership was not the reason the site had an outage. Roblox acknowledged the shutdown on their Twitter account (shown below, left). The next day on October 29th, 2021, the entirety of the Roblox site and servers were affected by a huge increase of traffic, resulting in a full shutdown of Roblox services, including the services on Xbox and mobile devices.

The event promised that each day, the first 30,000 players who got the in-game burrito would win free real-life burrito vouchers, as well as in-game accessories and discount codes (trailer show below). The game was a maze for players to explore and get to the 'Boorito,' which was located at the end of the level. On October 28th, the Chipotle-themed game was then released on Roblox.

On October 26th, 2021, Roblox announced a partnership with the food chain Chipotle to host an in-game event that would award players with virtual Chipotle-related prizes (seen below).

Is roblox down october 2021